FNB customers who play LOTTO and
PowerBall using the bank’s electronic channels have received R145 million in
winnings since the inception of the service in July 2009. FNB was the
first bank to partner with Gidani to provide this service and currently
accounts for 80% of the licensed National Lottery Operator’s virtual channels’
sales.
LOTTO
and PowerBall entries on FNB’s electronic channels have resulted in some 2.5
million winning payouts.
“The
popularity of playing LOTTO and PowerBall on FNB banking channels is
predominantly due to its convenience. Customers can play anywhere without
having to travel or stand in queues,” says Ravesh Ramlakan, CEO of FNB Service
Provider.
Winnings
under R50 000 are paid automatically into the customer’s bank account and
the customer will also be notified via inContact, FNB’s free sms notification
service. FNB will contact customers winning above R50 000 and customers will
also be requested to present their identity document to Gidani before the
winnings can be deposited into their accounts.
“Gidani
has been on a path of using technology to contemporise the National Lottery
brands. The FNB channel is part of a mix of brand touch points offered to
broaden the playing experience and increase value to our players. This channel
is currently the leader in the mix, accounting for more than 80% of virtual
channels’ sales,” says Duduzile Ndendwa, Corporate Executive, Commercial
Division at Gidani.
More than 330 000 FNB customers
use the Lotto and PowerBall service. According to FNB’s data, 67% of these
customers are male while 48% of them are between the ages of 35 and 54. The
most popular channel is Online Banking with 64% of the customers who play using
this channel, followed by Cellphone Banking at 32%.
“The
growth in customers using this convenient service to play LOTTO and PowerBall
has been phenomenal. We see a huge surge of customers playing when there is a
guaranteed large LOTTO jackpot,” adds Ramlakan.
LOTTO
and PowerBall are available on FNB’s Cellphone Banking, Online Banking, and ATM
channels. FNB customers can replay their previously selected LOTTO and
PowerBall numbers and they can also select the number of times they would like
their ticket to be replayed. Customers can also view a history of their number
selection and use their eBucks to purchase their tickets.
