Standard Bank’s new UCount Rewards programme
has garnered over 78 800 members in its first month. This translates to some 2
600 new members a day, or 200 members an hour, registering to be a part of the
exciting rewards programme.
“Standard Bank is extremely pleased with the enthusiastic response from our customers to UCount Rewards,” says Sugendhree Reddy, head of personal markets at Standard Bank. “It clearly demonstrates that the programme is meeting their needs.”
The innovative UCount
Rewards forms part of Standard Bank’s continued drive to provide customers with
real banking value. It rewards members for simply using their Standard Bank
personal debit, cheque or credit card, in ways that make a real impact on their
everyday lives.
“The fact that members can
collect up to 10% back in rewards points on grocery purchases has been a key
draw card,” says Ms Reddy. “Groceries are a necessity and they typically amount
to one of the biggest monthly expenditures for a household. Now, UCount Rewards
members are collecting rewards points on that spend, whenever they shop
at Checkers, Checkers Hyper, Makro, Pick ‘n Pay, Shoprite, Spar and
Woolworths.”
“Another big benefit,
given the recent steep fuel price increase, is that members also collect R1
back in rewards points for every litre of fuel purchased at participating
Caltex forecourts,” she says. This remains in place until the end of December
2013, and members will continue collecting 20c in rewards points per litre
thereafter. Rewards points can also be redeemed for fuel at Caltex.
Members also collect up to
5% back in rewards points for purchases made with their personal debit, cheque
or credit card at our Participating Rewards Retailers, including Makro, Clicks,
Coricraft, Incredible Connection, Tiger Wheel & Tyre and Altech Netstar.
For general purchases, members collect up to 1.5% back in rewards points every
time they use their card.
“UCount Rewards is simple and transparent.
Standard Bank is confident that our customers are getting great value from the
programme and we expect to see the number of registered members continue to
grow strongly. We look forward to seeing more of our customers benefit,” says
Ms Reddy.
