MultiChoice
announced today that it will reinstate Bloomberg as a 24-hour channel on DStv
channel 411 from Monday 15 July.
For the
past two weeks, local channel Business Day TV has been carrying 10 hours of
Bloomberg Television programmes.
Following
feedback from DStv customers – that they prefer to have local and international
business news on separate channels – the decision to include Bloomberg
content on Business Day TV was reviewed.
"DStv
customers told us that they need to have a 24-hour international business news
channel and a separate local business news channel. We are pleased that we are
able to accommodate this need,” said Collins Khumalo, CEO for MultiChoice South
Africa.
Business
Day TV head Vernon Matzopoulos said: “We stepped in to keep Bloomberg on
air over South Africa. Now that they are back with their own channel,
Business Day TV viewers can look forward to an uninterrupted schedule of the
best of local business news, markets and investment programmes from South Africa’s
most credible editorial brand.”
“Southern
African business decision makers have come to rely on Bloomberg Television’s
international, 24-hour business and financial news. DStv Premium
customers will now benefit again from our extensive coverage of leading
business, economic and market-moving stories, says Malcolm Fried, head of
Bloomberg Television, EMEA.
